A Brief History of Social Media
Going back to the early nineties, the Internet was presented in a static format. It was not particularly interactive but was regarded as a wonderful resource of information. With the development of more powerful scripting languages, web developers started trying out more interactive websites, which involved much, more interaction. Forums were introduced where people could subscribe, give themselves a username, profile etc. and enter a searchable database. Members could start up topics of conversations and subscribe to threads. Blogs started to take shape around the turn of the century as RSS (Really Simple Syndication) came into play. Now topics previously confined to a host forum could be distributed through a vast network commonly known as the blogosphere. Have I lost you yet?
In 2004 blogging ascended to a higher form of communication – podcasting. RSS feeds were now able to distribute more robust media such as audio and video files.
Podcasting is also interactive as it encourages listeners to give feedback and become active participants. Much like with blogs and forums, listeners and viewers are encouraged to leave feedback and support the feed.
Also tapping into the capabilities of RSS, social networking was on the rise. Initially regarded more as personal chitchat, social networking was soon adapted to make professional contacts as well. Social networking can include millions of members and there are many to choose from. LinkedIn, Twitter, MySpace, Facebook and Flickr are just a few examples. Since 2005, social networking has exploded on the Internet, changing the way information is exchanged and relationships are cultivated. Social Media is the new buzzword for businesses providing a new wave of communications for use by both private and professional parties.