Search Engine Optimisation
Search engine optimisation (SEO) is an essential criterion for almost every business. It’s all very well having a beautiful website but you need to ensure that you stand out from the crowd and are easy to find.
Top 5 Tips from the Octopus:
1. Check out your competition. How are they reaching out to potential clients? What words and phrases are they using to optimise their sites?
2. Work out what words best describe your company. These words are your KEYWORDS and need to be carefully researched.
3. Write great content for your site. Ensure that your information is sharable, linkable and relevant. Be clear and original. Introduce moving image, interactive content, a blog, social networking sites or whatever most engages your audience. Establish yourself as the expert in your field and give the reader enough information to stop them from looking elsewhere.
4. Optimise your title and meta tags. HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.
5. Avoid duplicate content. Duplicate content is still a big problem with many of our clients. Round up all those domain names you have purchased and make sure that they are POINTING to your actual site, not directly linking in.
One key thing to remember is that it takes time to build up your presence on the web. Regardless of what many believe, there are no quick fixes. Work your way through the optimisation gently and within a few months, the results will be obvious. However, it is a work, forever in progress!
For further information about search engine optimisation or any other aspect of online or offline media, contact Octopus Marketing today.